(Assistant) CRM Manager

Job Responsibilities

• Report to Head of Consumer Engagement and work closely with our Brand, Digital and Sales teams, to perform customer segmentation and develop specific strategies to target each segment.
• You will conduct effective campaigns to recruit, retain and reactivate customers, as well as loyalty program evaluation and optimization.
• You will also focus on enhancing customer data collection touchpoints, to draw customer insights more precisely.

Job Requirements

• Hold a degree preferable in Marketing or Business Studies
• Have experience in using CRM / Marketing Automation Tools including Oracle and Salesforce
• Have good understanding of CRM current & emerging market trend
• Think out-of-the-box and proactively initiate new ideas
• Are data-sensitive, numerical, analytical, strategic