Job Responsibilities
- Develop the team in designing, creating and delivering digital marketing strategies to achieve business objectives
- Oversee all digital marketing content and social media activities for in-game, download platform, game media, Facebook and other social media platform to increase engagement
- Implement SEO & SEM initiatives to generate traffic, drive the performance of campaigns and to enhance the game awareness;
- Perform data and traffic strategic analysis and provide insights and strategic action plan to optimize effectiveness (KPIs and ROI)
- Monitor digital marketing budget and digital marketing assets
- To undertake ad-hoc duties and special projects as assigned
Job Requirements
- Degree holder of Marketing, Advertising, Business Management, e-Commerce or related disciplines
- Preferable experiences on digital performance; preferably from entertainment or marketing agency background
- Familiar with digital marketing and analytical tools
- Can work independently with a strong passion for achievement and willing to work under tight timeline and pressure
- Highly motivated, creative, analytical and responsible
- Passionate in game industry
- Good verbal and written communication skills in English and Chinese (Mandarin and Cantonese)
- Applicants with less experience will be considered for junior position.