Senior Marketing Executive (Regional)
Job Responsibilities
- Support marketing manager to execute go-to-market campaigns for SEA and LATAM regions covering advertising, digital and social media initiatives to achieve awareness and business success
- Guide and liaise with the internal creative team, agency and production house to produce above-the-line campaign assets, including video, key visuals, campaign toolkits and respective adaptations
- Gatekeep the quality of productions and make sure they are in line with company directions, creative briefs and timeline; ensure consistency and accuracy in the messaging and design through different channels and media
- Monitor campaign performance and prepare post-campaign report
- Maintain day-to-day communication with local marketing teams to ensure company direction is clearly delivered and executed
- Ensure all local marketing campaigns, initiatives and materials are compliant with company branding and marketing guidelines
- Support marketing report updates and consolidations
- Support marketing manager to run different branding initiatives and manage brand assets including brand guidelines, creative toolkits, assets and content roadmap, etc.
- Support the ideation and production of branding campaigns, materials, merchandise and collaterals
- Support any ad hoc projects when required
Job Requirements
- We are looking for a marketer to be based in our Hong Kong headquarters marketing team. The ideal candidate is able to work in fast-paced, diversified, and dynamic environments. This position will support our Brand and Production strategy & initiatives development to drive brand equity, marketing KPI and ultimately to achieve the business goals in all our international markets.