Job Responsibilities
- Digital Marketing Strategy: Collaborate with the marketing team to create and execute comprehensive digital marketing strategies aligned with company goals.
- Online Brand Management: Maintain consistent messaging and brand identity across various digital channels.
- SEO: Optimize the website to improve organic visibility and attract relevant traffic.
- PPC Advertising: Manage pay-per-click campaigns to increase brand visibility, generate leads, and drive conversions.
- Social Media Marketing: Implement strategies to engage the target audience, build brand loyalty, and drive website traffic.
- Email Marketing: Execute email campaigns to nurture leads, promote products, and encourage customer retention.
- Content Marketing: Develop and distribute high-quality content through various mediums.
- Analytics and Reporting: Monitor and analyze digital marketing campaign performance using web analytics tools.
Job Requirements
- Bachelor's degree in marketing, digital marketing, or a related field. A master's degree is a plus.
- Proven experience in digital marketing roles, preferably in the consumer electronics or wearable tech industry.
- In-depth knowledge of digital marketing channels, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.
- Strong analytical skills and the ability to interpret data and derive actionable insights.
- Excellent written and verbal communication skills, with an ability to create compelling digital content.
- Creative thinking and the ability to develop innovative digital marketing strategies.
- Passion for technology and wearable devices.