directory-icon

Digital Marketing Executive

Job Responsibilities

  • Digital Marketing Strategy: Collaborate with the marketing team to create and execute comprehensive digital marketing strategies aligned with company goals.
  • Online Brand Management: Maintain consistent messaging and brand identity across various digital channels.
  • SEO: Optimize the website to improve organic visibility and attract relevant traffic.
  • PPC Advertising: Manage pay-per-click campaigns to increase brand visibility, generate leads, and drive conversions.
  • Social Media Marketing: Implement strategies to engage the target audience, build brand loyalty, and drive website traffic.
  • Email Marketing: Execute email campaigns to nurture leads, promote products, and encourage customer retention.
  • Content Marketing: Develop and distribute high-quality content through various mediums.
  • Analytics and Reporting: Monitor and analyze digital marketing campaign performance using web analytics tools.

Job Requirements

  • Bachelor's degree in marketing, digital marketing, or a related field. A master's degree is a plus.
  • Proven experience in digital marketing roles, preferably in the consumer electronics or wearable tech industry.
  • In-depth knowledge of digital marketing channels, including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
  • Proficiency in using digital marketing tools and platforms, such as Google Ads, Google Analytics, social media management tools, and email marketing software.
  • Strong analytical skills and the ability to interpret data and derive actionable insights.
  • Excellent written and verbal communication skills, with an ability to create compelling digital content.
  • Creative thinking and the ability to develop innovative digital marketing strategies.
  • Passion for technology and wearable devices.