Business Development

CRM Analyst - Loyalty Program

Job Responsibilities

This position would assist and facilitate with the Insights & Campaign team on interpreting the customer insights for formulating CRM strategies across internal & external business units such as Watsons, PARKnSHOP and Fortress etc. To further maximize the consumer lifetime value thru utilizing data mining and analytics to deliver higher ROI and identifying key CRM drivers and loyalty throughout the entire lifecycle for O+O (online and offline).
To monitor and analyze member database from sales trend, purchase behavior, spending patterns to pre/post-campaign for customer relationship management planning
To provide CRM insights and action plans thru data-mining in order to achieve business KPIs and develop sustaining customer database
To perform in-depth customer and campaign analysis so that actionable recommendations can be made and generated to improve future campaigns
To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modelling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty
Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics and monitor and stay on top of market trends and make actionable recommendations to stakeholders
This job is a good fit for You if:
You are a COMMUNICATOR. You have an ability to pick up on people’s underlying motivations and these insights makes you persuasive and inspiring.
You are a COLLABORATOR. You explore outside resources and develop contacts that may be helpful to the team. You are high energy and outgoing.
You are a DETAILER. You deliberate fully before making decisions and will need to see all the facts before reaching a conclusion. You follow up rigorously.
You are an INQUIRER. You often ask “Why?” and quickly look for patterns to move forward with solutions. You tend to be less traditional and more willing to try new things.

Job Requirements

Bachelor in business, Statistic, Economics, Mathematics or related disciplines and 1 year of loyalty/marketing analysis experience, preferably in Retail and FMCG industry
Strong analytical skills with business and numerical sense with good understanding in latest CRM development
Proactive, outgoing, passion on data analytics and strive for excellence, Presentable with open-minded, and good time management
A good team player with excellent communication and interpersonal skills
Fluent in spoken and written English, Cantonese and Mandarin. Proficient in MS Office with knowledge of SQL/ Adobe/ Siebel/ SAP CRM will be an advantage

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