Product Marketing Executive
Job Responsibilities
- Perform and prepare new product launch.
- Handle product marketing materials, such as datasheet, user manual, and more.
- Develop product / bundle offerings meeting marketing requirements.
- Evaluate vendor solutions and technologies to identify the most suitable partners.
- Prepare and update customer presentations effectively communicating the value of proposition.
- Conduct competitive analysis to understand market dynamics, identify key competitors, and develop strategies to differentiate the offerings.
- Training internal sales team and external sales channel partners on the product unique selling proposition
- Monitoring competitor activities, analysing their strengths and weaknesses, and leveraging insights to enhance market positioning.
- Assist with ad hoc projects as assigned.
Job Requirements
- A degree holder in Marketing, Business Studies, IT or related disciplines.
- 2-3 years' relevant working experience in product marketing, preferable in the Telecom/IT industry, with a proven track record of developing and marketing products.
- Ability to work under pressure and manage multiple marketing programs with tight deadlines.
- Detail-minded, good communication & interpersonal skills.
- Proficient in Microsoft Office including Excel, Word, PowerPoint.
- Good command of written and spoken English and Chinese.
- Basic knowledge on WiFi market and products