Digital Marketing Executive

Job Responsibilities

• Develop creative and engaging content for all digital and social media platforms (Facebook, Instagram, Website, Google Ads, eDM, etc.)
• Evaluate the effectiveness of digital marketing campaigns with analysis report, maximize ROI of Search Engine Marketing (SEM), Display Advertising, Social Media Marketing, etc.
• Responsible for website updates and performance optimization.
• Maintain good relationships with influrencers, bloggers and agencies to coordinate promotional activities on social media and beauty review platforms.
• Support events organization and logistics arrangement.
• Handle ad-hoc tasks as assigned.

Job Requirements

• Degree holder in marketing / business or related discipline.
• Creative thinker and problem solver.
• Strong passion in digital and social media communication.
• Basic knowledge in Mailchimp, Google Analytics and SEO optimization.
• Excellent writing and communication skills in both English and Chinese.