Company
Vivacity is a technology startup that specialises in assisting companies with running advertisements in virtual reality (VR). The company focuses on developing an in-game VR billboard, specifically designed to target gamers within the virtual reality experience. Additionally, Vivacity takes pride in organizing Avifair, a renowned global gaming festival where all participants are required to wear VR headsets to participate.
The company’s in-game network reaches 1 million VR gamers with the aim of reaching 40 million VR gamers by the end of 2024, making it a highly effective partner for marketers. Clients experience significant improvements in their in-game marketing performance compared to building their own metaverse. Furthermore, Vivacity has formed major partnerships with brands in the gaming, entertainment, recruiting, and marketing agency sectors.
Description
Vivacity is a technology startup that specialises in assisting companies with running advertisements in virtual reality (VR). The company focuses on developing an in-game VR billboard, specifically designed to target gamers within the virtual reality experience. Additionally, Vivacity takes pride in organising Avifair, a renowned global gaming festival where all participants are required to wear VR headsets to participate.
Technology
1. AI-driven allocation of VR advertising inventory based on advertising performance.
2. Unity Prefab & SDK that can be distributed to partner advertising inventory.
3. Advertising impression counters on the web app for the in-game VR billboard.
4. Localisation options for advertisers targeting specific country audiences.
5. Discord synchronisation for servers to accept individual advertising.
