Company
Radica is a Hong-Kong-based leading big data direct marketing company. It committed to innovate the best-in-class e-marketing software technology that ultimately brings in real benefits to its clients. Its R&D focuses on the adaptive personalization domain with artificial intelligence which is applicable to e-marketing and e-sales. It won multiple prestigious awards such as the Gold and Local Hero Award for Direct Marketing at Agency of the Year 2014 by Marketing magazine.
RADICA email marketing solution is changing e-marketing in Asia for more than 300 top businesses, reaching over 500 million opt-in consumers in a year. It empowers some of the most popular brands’ email marketing such as the LVMH group, Hong Kong Trade Development Council, PCCW, CTrip, Li Ning, etc. Its technology platform enables marketers to easily create campaigns, segment target groups and inactive customers, deliver emails and eDMs right to the inbox, follow up with auto-trigger emails and evaluate campaign performance in real-time.
In addition to deploying campaigns, RADICA can also help you generate ideas on how to fully leverage the email channel. It offers quality email database rental that best fits your business needs by both demographic and behaviour segmentation.
