Digital Marketing Executive
Job Responsibilities
- Develop creative and engaging content for all digital and social media platforms (Facebook, Instagram, Website, Google Ads, eDM, etc.)
- Evaluate the effectiveness of digital marketing campaigns with analysis report, maximize ROI of Search Engine Marketing (SEM), Display Advertising, Social Media Marketing, etc.
- Responsible for website updates and performance optimization.
- Maintain good relationships with influrencers, bloggers and agencies to coordinate promotional activities on social media and beauty review platforms.
- Support events organization and logistics arrangement.
- Handle ad-hoc tasks as assigned.
Job Requirements
- Degree holder in marketing / business or related discipline.
- Creative thinker and problem solver.
- Strong passion in digital and social media communication.
- Basic knowledge in Mailchimp, Google Analytics and SEO optimization.
- Excellent writing and communication skills in both English and Chinese.