Marketing Intern

Company Introduction

Zuvi, founded in 2019 by Mingyu Wang, former VP of R&D at DJI,. Its flagship product, the Zuvi Halo, is an innovative infrared hair dryer that has won the Allure Best of Beauty award and was listed among TIME's 100 Best Inventions of 2022. The Halo features patented LightCare™ technology, which dries hair efficiently while maintaining moisture, setting a new standard in hair care and energy efficiency.

In collaboration with L'Oréal, Zuvi further expanded its impact in the beauty industry by co-launching the AirLight Pro at CES 2024. This professional-grade hair tool combines infrared-light technology and optimized airflow to deliver smoother, more hydrated hair with up to 31% less energy consumption, underscoring Zuvi's commitment to sustainability and high performance.

Driven by a team of PhD-level scientists and innovators, Zuvi aims to fundamentally reinvent everyday products instead of making small changes, demonstrating that true innovation comes from rethinking everything from scratch.

Job Function

Business Operation

Job Description

• Support the launch and marketing of new products from the early stages of research and development, to the go-to-market of the product.
• Conduct market research and competitor analysis to inform product positioning and featuredevelopment.
• Engage in user studies, product usability surveys, and other research activities to provide actionablefeedback to the R&D team.
• Develop the Unique Selling Points (USP) of the product based on target audience insights, competitoranalysis, and product uniqueness.
• Assist in the creation and execution of integrated marketing and communication strategies, includingdigital marketing, content creation, and brand management.
• Utilize data-driven approaches to evaluate marketing performance, with a focus on continuousimprovement and optimization.
• Collaborate with cross-functional teams to ensure alignment between marketing efforts and overallbusiness objectives.
• Stay updated on market trends, competitor activities, and industry best practices to ensure our marketing strategies remain innovative and effective.

Work Mode

Full-time, Part-time, Mix-mode (remain consistent within a calendar month)

Work Location

Science Park (Pak Shek Kok)

Preferred Academic Disciplines

Engineering, Sciences, Technology

Preferred Skills and Knowledge

1. Support the launch and marketing of new products from the early stages of research anddevelopment, to the go-to-market of the product.
2. Conduct market research and competitor analysis to inform product positioning and featuredevelopment.
3. Engage in user studies, product usability surveys, and other research activities to provide actionablefeedback to the R&D team.
4. Develop the Unique Selling Points (USP) of the product based on target audience insights, competitoranalysis, and product uniqueness.
5. Assist in the creation and execution of integrated marketing and communication strategies, includingdigital marketing, content creation, and brand management.
6. Utilize data-driven approaches to evaluate marketing performance, with a focus on continuousimprovement and optimization.
7. Collaborate with cross-functional teams to ensure alignment between marketing efforts and overallbusiness objectives.
8. Stay updated on market trends, competitor activities, and industry best practices to ensure our marketing strategies remain innovative and effective.